Mallika Sherawat launches her own banner
July 13th, 2007 by admin
The spunky lass from the heartland of jatland has launched her own banner named ‘Blue Velvet’ and scripts are pouring in.
“She intends to support projects that she believes in,” a source told the Mumbai Mirror.
What she believes in, incidentally, may not be what you think she believes in or what you think she should believe in.
Aware that her twin assets, well rounded and sumptuous as they may be, aren’t going to keep her afloat in the industry for too long even in these times of silicone and botox, Mallika had been toying with the idea of starting her own production company for some time.
Late last month there was news that Mallika will jointly produce the film Bollywood Bombshell with Govind Menon, the director who cast her in the mould of a Bollywood sex siren with films such as Khwahish (2003), Kis Kis Ki Kismat (2004) and Bachke Rehna Re Baba (2005)
There are now reports that Mallika will back the production of the comedy Fauj Mein Mauj which is reportedly stalled awaiting dates from Mallika.
In the film, half of which has already been shot, Mallika plays the first female officer to join an infantry division.
Ravi Walia, the producer of Fauj Mein Mauj denies, Mallika is getting involved in his film.
“There is no truth in it. My film is being solely produced by me and I have no clue if Mallika is turning a producer or anything,” he says
PS: What was Mallika thinking when she named her production company, we wonder?